Clarity. Alignment.
Sustainable Growth.

Aligned Growth Co. partners with individuals, business owners and leaders to bring clarity, alignment and structure to their life and business, enabling sustainable growth and stronger purpose and leadership.

Strategy and Change implementation - Aligned Growth

structured business growth - Aligned Growth

Clarity.
Alignment.
Sustainable Growth.

We help business owners and individuals grow with clarity, alignment and structure

At Aligned Growth Co., we believe real growth happens when the person, the business, and the strategy are aligned.

We bring together Life Coaching, Business Consultancy, and Business Coaching & Peer Advisory into one integrated approach, because challenges in business are rarely just about the business.

They are about clarity, leadership, and execution.

Louna Pretorius
Managing Director

I am a business coach and consultant driven by a genuine passion for people, relationships, and meaningful growth. I believe in working with business owners in a way that is open-minded, respectful, and focused on achieving real, aligned success.

My journey has been built on intentionally developing a broad and practical understanding of business from Retail, Operations, Sales & Marketing, and Human Resources, to Business Systems, Processes, Reporting, and Project Management. I have worked across strategic and operational levels, within environments ranging from government and corporates to start-ups and privately owned businesses.

Today, my focus is clear: to add value to privately owned businesses through coaching, training, and consulting helping business owners gain clarity, strengthen their businesses, and achieve sustainable growth. Where needed, I collaborate with trusted strategic partners to provide a more complete and integrated business solution.

Qualifications

MBA Management Consulting
Harvard Business Programme
Sirdar Directorship Programme

Experience

25 years in various management positions ending in GM and CEO
8 years in business consulting and coaching

Affiliations

Stellenbosch Business School, Young Minds Programme
Stellenbosch Business Network Mentoring Program
The Alternative Board SA

Strategic Partners

Our Programs

You started your business with a vision. Now it feels like the business is running you.

You’re time-poor, under pressure, and your team isn’t executing the way you need them to.

Aligned Growth Co. works with business owners who want control back, aligning strategy, people, and execution to build a business that delivers real results.

If you are ready to move from overwhelm to clarity, from reactive to intentional, and to build a business that truly works for you, book an introductory conversation today.

Find out more Book a conversation

Life coaching at Aligned Growth Co. supports personal growth, career direction for students and young adults, and practical business skills, helping you move forward with clarity and confidence.

From strategy to execution, Aligned Growth Co. supports business owners with projects, change implementation, stand-in leadership, and independent board insight to drive real results.

Through The Alternative Board, Aligned Growth Co. provides structured business growth using the Business Builders Blueprint, coaching, peer advisory boards, and leadership development through StratPro and Hi-Map, all supported by a global community of business owners.

How we work

Connect

Introductory meeting

We start with a conversation to understand your business, your context and where you are right now

Clarify

Define Needs

Together, we identify key challenges, priorities and opportunities and agree on what truly matters

Align

Agree on Action Plan

We design the right approach for you, whether through life coaching, business coaching, consulting or team development.

Execute

Take Action

We implement the plan with focus, structure and accountability to ensure real progress and measurable results.

Success Stories

Having worked with Louna for many years, I believe her strengths lies in her ability to see the big picture, think strategically and then switching to a very realistic practical implementation mode that is workable and delivers. Her high natural EQ combined with determination to excel, makes her the success she is today.

Eric Laubscher CEO - EQ Business Solutions

Louna has the ability to work with and through people to create a positive company culture. She shows leaders how to function optimally in their roles and to lead teams with vision and structure. Louna mobilizes people across the business to achieve business goals.

Annamie Hansen

Director/ Business Owner

Louna leads many projects with clear direction, ensuring alignment of people and processes to reach outcomes that enhances business. Her solutions driven attitude energizes teams to work collaboratively in a project format to get real results.

Lezell Peter

Merchandise Executive

Privacy Statement

Clarity. Alignment.
Sustainable Growth.

We help business owners and individuals grow with clarity, alignment and structure

Our Programs

Let's get started

Let's get started

Clarity. Alignment. Sustainable Growth.

We help business owners and individuals grow with clarity, alignment and structure

Our Programs

Let's get started

Let's get started

Clarity. Alignment.
Sustainable Growth.